Informatica Everybody's Ready for AI

I joined Informatica in 2023, and this was one of the most fun, most impactful and most successful projects I had the opportunity to lead. We activated our new brand platform with an incredibly funny, relevant campaign called “Everybody’s ready for AI except your data”.

The campaign was so strong, we created this reel as our submission to Cannes Lions. I worked closely with our agency partners at Fred&Ted and with Rough House production company to develop and produce the spots.

I was a guest on the On Strategy podcast discussing the success of the campaign. You can listen here if you’d like to learn more and hear my amazing voice: https://www.onstrategyshowcase.com/episode/xi84u62xapl6wzp1t66vaxcvcwlf0p?rq=informatica

The results were incredible. In less than 2 years, our unaided awareness among data management decision makers jumped from 7% to 18%. We added over 850,000 website visitors. We fueled our pipeline by delivering over 70% higher leads across our DemandGen campaigns. Our videos received over 1.2Million views. Most importantly, our cloud revenue increased 30% YoY. Then we got acquired by Salesforce for $8Billion. So yeah, I guess you could say it worked.

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