In helping to launch a new product, Intel was installing their new 360 replay technology at Petco Park in San Diego for the 2016 All Star Game. Our team developed a story based on an insight about baseball fans. All major league baseball fans talk about their love of the game by remembering the amazing "moments" that happened. I remember that time when...
So we developed our story around just that...we knew that "moment" was going to happen. When it did, we were there to capture it in a new way, so that baseball fans could enjoy and remember it, in a way they've never been able to before.
Shortlisted for a CLIO: http://clios.com/sports/winner/16682
We even developed a more technical version for our B2B audience, focusing on Voxels:
