Informatica’s differentiator is our platform. Our competitors can’t do what we do…they are point solution players without the ability to have multiple data management capabilities. Our challenge was how we message that to data management decision makers who only care about their immediate need?
We worked with our agency, Fred&Ted, and came up with a concept called YES. AND… Yes, you can manage your data. And…you only pay for what you consume.
We activated in a campaign with 2 people talking about why YES. AND… was so important. We shot with Ntropic on a volume stage so that we could create AI generated locations in the background while conversing about various use cases. This saved hundreds of thousands in production costs…and got a standing ovation when we released on stage at our annual customer event, Informatica World™.
:30 cut-downs were activated in market to drive interest and leads from ad to website.